Google Improves Share of Search Engine Ad Spend

Google increased its share of search engine advertising spend from Q3 2010 to Q4 2010 by 3%, rising from 80.2% to 82.6%, according to a new white paper from performance marketing firm SearchIgnite. The Q4 2010 US Search Market Report indicates the Yahoo and Bing search engines, tracked as a combined unit by SearchIgnite, only accounted for 17.4% of fourth quarter search spend, down slightly from the previous quarter.
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