Adult Obesity Rises in US
In the past year, adult obesity rates increased in 28 states, while only the District of Columbia (DC) saw a decline, according to [pdf] a new report from the Trust for America’s Health and the Robert...
View ArticleOnline Consumers Favor Books, Apparel
Online consumers tend to buy products without a form factor and frequently rely on online reviews, according to [pdf] a new study from The Nielsen Company. (more…)
View ArticleJPEG Accounts for almost Half of Display Impressions
More than four in 10 (42%) of US online display ad impressions in May 2010 were JPEG-formatted, according to new data from comScore. (more…)
View Article7 in 10 Consumers Act upon Mobile Email
Sixty-eight percent of global consumers act upon email they receive on a mobile device while using a desktop PC, according to [pdf] a new report from digital marketing firm e-Dialog. (more…)
View ArticleMore Consumers Wanting Mobile Commerce Experience from In-Store
Consumers who enter stores with web-enabled mobile phones are increasingly doing online research at the point of a purchase decision, according to a new report from eMarketer. (more…)
View ArticleIn Right Context, Internet Users Like Targeted Ads
Internet users are more likely to prefer targeted online ads when they are asked to make real-world, value-for-value trade-offs, such as free access to Internet content, according to a new survey by...
View ArticleGender Equality Popular in Most Countries
Despite widespread global support for gender equality, many think women are still treated unequally, according to a new Pew Research Center survey. (more…)
View ArticleSamsung Top Mobile OEM Third Straight Month
Samsung led all mobile OEMs in US marketshare for the third straight three-month period in May 2010, according to data from comScore MobiLens. (more…)
View Article‘Behind the Curve:’ Week Ending July 9, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleTop 10 Viral Videos – June 2010
Videos from around the globe were included in the top 10 list of viral videos for June 2010 compiled by video content distributor goviral. (more…)
View ArticleTop 10 Community-Based Organization Websites – June 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Portal Frontpages – June 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleYankees, Sox Favorite Baseball Teams
The New York Yankees are the most popular baseball team in the US for the eighth straight year, according to the results of a new Harris Poll. (more…)
View ArticleExcellent Customer Service Boosts Spending
Americans will spend 9% more with companies that provide excellent customer service, according to recent data from American Express. (more…)
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Cross-exposure Heightens Ad Effectiveness
Airing an ad both on TV and online greatly increases its effectiveness, according to new data from The Nielsen Company. Cross-exposure Sends Drug Customers to the Doctor In a Nielsen study of...
View ArticleGen Y Info Sharing Seen Continuing
Generation Y Millennials will continue their current habit of sharing large amounts of personal information online as they age, according to the recent “Future of the Internet” study from the Pew...
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