Top 10 Telecom Websites – October 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleReduction in Consumer Troubles May Not Improve Spending
US consumers reported generally fewer financial troubles in November 2010 compared to the prior year, but do not plan to greatly increase spending as the holidays approach, according to the latest...
View ArticleAmericans Claim Healthier Eating
Large numbers of US consumers claim to be changing the foods and drinks they consume in an effort to eat healthier, according to results of a new Harris Poll. (more…)
View ArticleVisitor Engagement Leading Reason for Online Video
Increasing visitor engagement is the most popular reason marketers use online video on their sites, according to a new study from TubeMogul, Brightcove, and DynamicLogic. (more…)
View ArticleText Coupons Popular Mobile Activity
Eight in 10 US mobile phone users currently uses or will use mobile text coupons within 24 months, according to [pdf] a new study from IHL Group and RetailConnections. (more…)
View ArticleTop 10 Games Websites – October 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Video, Multimedia Websites – October 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleWomen Seek Holiday Savings
Women are more likely than men to participate in a variety of cost-saving strategies for their holiday shopping this year, according to the November 2010 American Express Spending & Saving Tracker....
View ArticleWinning CPG Companies Focus on Growth Channels, Go-to-Market
The most successful CPG companies (“CPG winners”) exhibit specific strategic sales behaviors that distinguish them from other CPG companies, according to a new survey from The Nielsen Company. (more…)
View ArticleGlobal LTE Revenues to Reach $100B
Global long term evolution (LTE) mobile broadband networks will generate $100 billion USD in revenue by 2014, according to a new white paper from Juniper Research. (more…)
View ArticleTwitter Video Streams Watched for 2 Mins
The average online video stream discovered on the Twitter social network is viewed for two minutes and seven seconds , according to a new study from TubeMogul, Brightcove, and DynamicLogic. (more…)
View ArticleTop 10 Social Networking Websites & Forums – October 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View Article‘Behind the Curve:’ Week Ending Nov. 12, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleCPG Winners Sensitive to Price
The most successful CPG companies are more likely to take consumer price sensitivity into account than their competitors, according to a new study from The Nielsen Company. (more…)
View ArticleGen Xers Cut Costs
During the past six months, members of GenX (ages 35-44) have shown significantly higher than average rates of taking many cost-cutting measures, according to a new Harris Poll. (more…)
View ArticleBroadband Can Save Consumers Almost $8K Annually
Consumers can achieve annual savings of more than $7,700 per year by having broadband internet access, according to new data from the Internet Innovation Alliance (IIA). By achieving savings in 10 key...
View ArticleTop 10 Mobile Phone Websites – October 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleCPG Companies See Retail Collaboration as Effective
An overwhelming majority of CPG companies report effective strategic collaboration efforts with retailers, according to new data from The Nielsen Company. (more…)
View ArticlePublic Skeptical of Free Trade
While the US public favors more trade in general, the general viewpoint is less favorable toward free trade agreements, according to a recent survey from the Pew Research Center for the People and the...
View ArticlePuppies, Babies Warm Consumer Hearts
Imagery of puppies and babies can elicit positive consumer response to advertising, especially among women, according to results of a new Adweek Media/Harris Poll. (more…)
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