Private Label CPG Unit Sales Fall

Partially reversing a trend set in January and February 2010, private label CPG dollar sales rose for the third straight month in March 2010, but unit sales slightly fell. According to research firm The Nielsen Company, during the four-week period ended March 20, 2010, private label CPG dollar sales rose 2.1% on an annual basis, but unit sales fell 0.6%
(more…)