3 More Things You Didn’t Know about Multivariate Testing
Earlier this week, MarketingCharts looked at four “quirky” things you might not know when setting up a multivariate test strategy, courtesy of MarketingVox. (more…)
View ArticleHow Promoted Tweets Can Work
Twitter has introduced – partially, with more details to follow – its long-awaited path to monetization, according to the company’s blog.. (more…)
View ArticleTop 10 Print Media Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticlePrivate Label CPG Unit Sales Fall
Partially reversing a trend set in January and February 2010, private label CPG dollar sales rose for the third straight month in March 2010, but unit sales slightly fell. According to research firm...
View ArticleProspective Credit Card Owners Dislike Fees
The most attractive feature of a credit card to a prospective owner is the lack of an annual fee, according to a recent survey conducted by Compete. (more…)
View ArticleMore than 100 Twitter Followers Boost B2C Leads
Once a B2C company has more than 100 followers on the Twitter social network, its median monthly lead generation dramatically improves, according to research by internet marketing firm Hubspot. (more…)
View ArticleAuto, Political Sites Gain Visitors
Auto manufacturer and political information sites were the top-growing US online site categories during March 2010, according to comScore Media Metrix. (more…)
View ArticleTop 10 House and Garden Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleClik here to view.
Mobile Health Monitoring Market to Reach $1.9B
The worldwide market for mobile remote health monitoring applications should reach $1.9 billion USD by 2014, according to [pdf] Juniper Research. Reducing Healthcare Costs Using Mobile Health For most...
View ArticleSocial Engagement Aids Branding
Marketers seeking to increase brand recall, awareness and purchase intent should consider engaging consumers via online social networks, according to a new study from The Nielsen Company and Facebook....
View ArticleHow Marketers Should Appeal to Men
Marketers targeting a male audience need to understand the critical differences between men and women, according to Dr. Bob Deutsch of marketing firm Brain Sells. Namely, men consummate and women...
View ArticleTexting Top Teen Communication Link
Cell-phone texting has become the preferred channel of basic communication among US teens and their friends, with cell calling a close second, according to findings from the Pew Internet & American...
View ArticleTop 10 Broadcast Media Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleEuropean Mobile Mapping Increases 68%
The use of mobile mapping and direction services across Europe increased 68% between February 2009 and February 2010, according to comScore MobiLens data. (more…)
View ArticleWireless Provider Fan Page Engagement Grows
An increasing number of consumers are engaging on the Facebook fan pages of the four major wireless providers, according to data from Compete. (more…)
View ArticleHomeowners Plan 2010 Improvements
Despite believing a seller’s market is not coming soon, a majority of US homeowners plan to invest money in home improvement projects this year, according to the April 2010 American Express Spending...
View ArticleOnline Video Ads Beat Regular TV Ads
Video ads shown during full-episode online TV shows yield deeper brand impact than corresponding on-air TV ads, according to data from The Nielsen Company and Microsoft. (more…)
View ArticleCautious Online Shoppers More Likely to Buy
Although cautious online shoppers take longer to make purchases, they are also ultimately more likely to be converted to sales, according to [pdf] a new white paper from internet security technology...
View ArticleStates with Declining Fertility See Economic Decline
Marketers seeking to target specific US states should be aware of a link between declining birth rates and declining economies, according to a study from the Pew Research Center. (more…)
View Article