Roughly four in 10 US consumers ages 8-24 will personally buy or influence the purchase of entertainment/sporting event tickets in the next month, according to [pdf] a new study from Harris Interactive.
Looking at the influence young consumers have on spending in a variety of discretionary areas, “YouthPulse 2010” data indicates 40% of consumers age 8-12 will buy or influence purchase of entertainment/sporting event tickets in the next month, as will 43% of consumers age 13-17 and 45% of consumers age 18-24. (more…)