4 in 10 US Households Have DVR

Nearly four in 10 (38%) US households have a DVR player, according to a new study from The Nielsen Company. Data from “DVR State of the Media Report” indicates those households tend to be wealthier than the average US household. While 17.9% of all people 18-plus live in a household with annual income of less than $25,000, only 8% of people 18-plus living in DVR households do. At the other end of the spectrum, 18.8% of all people 18-plus live in a household with annual income of $100,000 or more, compared to 29% of all people 18-plus living in a DVR household.
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