Consumers Seek Online Coupons in November

Coupon sites ranked as the top gaining US web category for November 2010, according to [pdf] new comScore MediaMatrix data. A record 44 million Americans visited a coupon site during month, up 40% from October 2010. Groupon ranked as the number coupon site with 10 million unique visitors (up 54%), followed by CouponCabin.com with 8.8 million visitors, representing a 400% increase from the prior month. Coupons, Inc. came in third with 6.4 million, while BlackFriday.info saw 5.4 million, up nearly 1,000% month-over-month. RetailMeNot.com rounded out the top five coupon sites with 5 million visitors, up 20%.
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