Six in 10 mobile campaigns on the Millennial Media network placed a call as a tactic during November 2010, according to the latest Millennial Media SMART Report. Millennial Media analysis indicates the automotive, travel, telecom, and education verticals leveraged this action to drive immediate action with mobile consumers during Q4 2010 with both holiday and winter weather-related products and services.
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Placing Call Popular Mobile Campaign Tactic
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