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Promotional Email Volume Drops Again
Top online retailers sent each of their subscribers 4.2 promotional emails on average during the week ending Dec. 24, 2010, according to Chad White, research director at Responsys and author of the...
View ArticleTop 10 Broadcast Media Websites – November 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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Upper Income Shoppers Drive Late Xmas Spending
A boost in Christmas week spending by upper income shoppers helped create an overall increase in self-reported US consumer spending during the last two weeks of the Christmas season, according to a new...
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1 in 4 Americans Uses Cell Phone for Politics
More than a quarter of American adults (26%) used their cell phones to learn about or participate in the 2010 mid-term election campaign, according to findings from the Pew Research Center’s Internet...
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Longer-term DVR Users Time Shift More
TV viewers do more time-shifting once they have become more accustomed to using a DVR, according to a new study from The Nielsen Company. Data from “DVR State of the Media Report” indicates that in...
View Article‘Behind the Curve:’ Week Ending Dec. 31, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this holiday-shortened week (we will be taking off tomorrow...
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Holiday E-commerce Spending Nears $31B
For the first 56 days of the 2010 holiday season (Nov. 1 – Dec. 26), $30.81 billion has been spent online, marking a 13% increase from $27.37 billion the corresponding days last year, according to...
View ArticleTop Viral Videos – Dec. 2010
Sports, especially of the extreme variety, were prominently featured in four of the 10 most-shared online videos tracked by Unruly Media during December 2010. These included the top two videos:...
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Q3 Spending on QSR Up, Golf Down
While more Americans ate at quick service restaurants (QSR) in Q3 2010, fewer played golf, according to [pdf] a new study from American Express. Data from the “Q3 2010 Spend Sights Report: Dining and...
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Americans Optimistic for 2011
Americans enter the new year with considerably more optimism than pessimism about what it may bring, according to results of a new Gallup poll. Fifty-eight percent of respondents say 2011 will be...
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2 in 3 Web Users Pay for Content
Nearly two-thirds of internet users (65%) have paid to download or access some kind of online content from the internet, according to new data from the Pew Internet & American Life Project. Music,...
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Apple, Android, RIM in Tight Struggle to Lead Smartphone Market
The race for the lead in US smartphone operating system (OS) consumer market share is tighter than it has ever been, according to November 2010 data from The Nielsen Company. Nielsen research indicates...
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Americans Get Happy in ’10
Americans were, on average, happier and less stressed in 2010 than they were in 2009, according to recent Gallup-Healthways Well-Being Index data. The percentage of Americans experiencing a lot of...
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Online Holiday Spending Sets Record
US retail e-commerce spending for the entire November – December 2010 holiday season reached a record $32.6 billion, marking a 12% increase from $29 billion last year and an all-time record for the...
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Internet News Gains on TV
The internet is slowly closing in on television as Americans’ main source of national and international news, according to a new study from the Pew Research Center for the People and the Press....
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Placing Call Popular Mobile Campaign Tactic
Six in 10 mobile campaigns on the Millennial Media network placed a call as a tactic during November 2010, according to the latest Millennial Media SMART Report. Millennial Media analysis indicates the...
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Americans See Religion Losing Influence
Seven in 10 Americans say religion is losing its influence on American life, according to results of a new Gallup poll. This figure has risen 27% from 55% who gave the same view in 2002, and is tied...
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