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TV Media Paces 2010 Ad Recovery

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kantar-percent-change-measured-ads-jan-2011.JPGTelevision media continued to pace the 2010 advertising recovery during the first nine months of the year, according to data released by Kantar Media. While overall TV ad revenues grew 10.5% from the first nine months of 2009, spot TV expenditures surged 27.8% behind what Kantar terms a swell of political advertising and sustained demand from automotive marketers and retailers.
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