Nov. Private Label Dollar Sales Slightly Climb

Following flat year-over-year performance in October 2010, private label CPG dollar sales rose almost 2% in November 2010, according to data from The Nielsen Company. Meanwhile, private label CPG unit sales declined 1%, compared to a 3% drop in October 2010. Private label CPG dollar sales rose fractionally year-over-year in October 2009, while unit sales rose about 3%.
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