Mobile Retailing on the Rise

Consumers are using mobile phones for retail-related activities at an increasing level, according to a new study from ForeSee Results. The US edition of the “ForeSee Results Report on Mobile Shopping” indicates that 33% of all survey respondents had accessed a retailer’s website using a mobile phone (compared to 24% in 2009), and an additional 26% said that they plan to use their mobile phone to visit a company’s website, mobile website, or mobile application in the future. In other words, more than half of all online shoppers are either already using or plan to use their phones for retail purposes.
(more…)