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Personal Spending Drives Consumer Buying Trends
More than half of adults are planning to spend more (14%) or the same (40%) in 2011 than they did last year, with the majority of that spending focused on themselves, according to results from the...
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US Economic Confidence Flat from Jan. ’10
Gallup’s Economic Confidence Index improved to -21 during the week ending Jan. 9, 2011, which was considerably better than December’s -28, but essentially the same as the -22 of the same week in 2010....
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Average US Household Has 2.5 TVs
The average US household has 2.5 TV sets, according to new data from The Nielsen Company. “State of the Media 2010” indicates this figure encompasses 1.9 standard definition TVs (SDTVs) and 0.6...
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Mobile Retailing on the Rise
Consumers are using mobile phones for retail-related activities at an increasing level, according to a new study from ForeSee Results. The US edition of the “ForeSee Results Report on Mobile Shopping”...
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Depp Dethrones Eastwood
Hollywood heartthrob Johnny Depp was America’s favorite movie star in 2010, according to new data from Harris Interactive. Depp climbed to the top spot from number two in 2009 and also pushed last...
View ArticleTop 10 IT/Internet-based Business/Finance Websites – December 2010
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Economy, Disasters Trump Health, War in US News Coverage
The number one US news story of 2010 was the weakened economy, according to News Coverage Index data from the Pew Research Center’s Project for Excellence in Journalism. Economic news accounted for...
View ArticleTop 10 Mobile Phone Websites – December 2010
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Politics Websites – December 2010
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Portal Frontpages – December 2010
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Print Media Websites – December 2010
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Shoppers Have Better Info than Store Associates
The majority of surveyed retail associates (55%) believe that this holiday season’s shoppers were better connected to consumer information than in-store associates, according to a new study from...
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US Youth Have Higher Smartphone Penetration than Adults
Two-thirds (67%) of US mobile phone users age 15-24 have a feature phone, according to a new study from The Nielsen Company. “Mobile Youth Around the World” indicates that as of Q2 2010, 28% of US...
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January Consumer Spending Chills
Overall self-reported daily consumer spending in stores, restaurants, gas stations, and online averaged $55 per day in the week ending Jan. 9 , 2011, according to new Gallup data. This is down 27% from...
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Harmon Heads Off Winfrey
Mark Harmon, star of the CBS thriller series “NCIS,” jumped from the eighth-most-popular US TV star in 2009 to number one in 2010, according to new data from Harris Interactive. Harmon bumped 2009’s...
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US Has High Rate of Weekly Religious Service Attendance
The US, when compared to other industrialized nations, scores very highly on its rate of weekly religious service attendance, according to new data from the Pew Forum on Religion and Public Life. Close...
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Android Claims #1 Smartphone Platform Position
Android surpassed iOS as the most popular US smartphone platform for the first time in December 2010, according to the new Mobile Mix report from Millennial Media. Mobile Mix data indicates 46% of...
View Article‘Behind the Curve:’ Week Ending Jan. 14. 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
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Americans Improve Life Evaluation
Americans’ Well-Being Index score improved to an average of 66.8 in 2010 from 65.9 in 2009 and 2008, according to new Gallup-Healthways Well-Being Index data. This year-over-year increase in overall...
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Consumers Kick Off New Year Optimistically
Consumers report they are more optimistic, with sentiment numbers climbing to their highest level in more than two years, while Americans claim to be facing fewer financial difficulties than they did...
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