Mobile App Use Rises at Night

The use of apps and mobile web goes up in relative terms in the evening and nighttime, whereas traditional communication services capture more user attention in the daytime, according to new international Mobile Life Panel data from mobile analytics provider Zokem. Zokem has compared the relative use of smartphones at different parts of the day, calculating for each of the main smartphone use cases (browsing, voice, messaging and apps) an index reflecting the likelihood for people to use them, or launch the application, given they actually do something with their phones during that particular hour.
(more…)