‘Behind the Curve:’ Week Ending Jan. 21, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
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Football Remains #1 US Sport
Three in 10 Americans who follow at least one sport (31%) say professional football is their favorite sport, while 17% say baseball, according to results of a new Harris Poll. This is a narrowing of...
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Atlanta Prints Most Online Coupons in 2010
For the second year in a row, Atlanta, GA takes the top spot on the “Most Frugal US Cities” list, according to the 2010 Savings Index released by online coupon provider Coupons.com. On average, regular...
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iPhone Users Most Loyal
The iPhone platform scores 84% higher in loyalty ratings than the nearest competitor, Google Android, according to Mobile Life Panel data from mobile analytics provider Zokem. The only smartphone...
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New Vehicle Retail Sales Start Year Promisingly
January 2011 new-vehicle retail sales are expected to come in at 632,100 units, which represents a seasonally adjusted annualized rate (SAAR) of 10 million units, nearly 2 million units higher than...
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US Less Satisfied Since ’08
Satisfaction among US adults with a variety of aspects of American life has declined since the early days of the economic recession in 2008, according to a new Gallup poll. Americans’ satisfaction with...
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Vevo, AOL Continue Impressive Performance
For the second straight month, online video network Vevo and ISP AOL were the third- and fourth-ranked US online video properties by unique viewer in December 2010, according to comScore MediaMetrix...
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Mobile App Use Rises at Night
The use of apps and mobile web goes up in relative terms in the evening and nighttime, whereas traditional communication services capture more user attention in the daytime, according to new...
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Super Bowl Spending Looks Solid
The average US consumer is expected to spend $59.33 on game-related Super Bowl merchandise, apparel and snacks in 2011, up almost 13% from $52.63 last year, according to a new survey by the Retail...
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Tax, E-card Sites Make Gains
The tax and e-card site categories were the two fastest-growing US site categories in December 2010, according to new comScore Media Metrix data. While tax sites had a relatively low 6 million US...
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More than Half of Marketing Budgets to Increase
The majority of global marketing professionals expect their overall budget to increase, with about half of respondents projecting overall marketing expenditure to increase slightly and an additional 9%...
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Mobile Devices to Overtake PCs This Year
There will be a significant consumer and enterprise shift away from the desktop and laptop PC in favor of mobile devices like smartphones, tablets and netbooks in 2011, according to a new white paper...
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4 in 10 Say US Doing Poorly
More than two in five (43%) US adults say the state of the nation it is fair while 40% say it is poor, according to results of a new Harris Poll. Meanwhile, just 3% of US adults say the state of the...
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Media Ad Revenues to Grow 3%
US media industry advertising revenues will grow by 3.1% during 2011, excluding the impact of political and Olympic advertising, according to [pdf] new estimates from MagnaGlobal. This figure is in...
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TV Remains Dominant Global Medium
In 2011, TV will retain its global leadership of all media forms in terms of total revenues, including ad revenues, subscriptions, pay-per-view and license fees, according to a new white paper from...
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Marketers Have Limited Social Media Understanding
Seven in 10 marketing professionals either have very little to no understanding (31%) about relevant social media conversations around their brand or clients’ brands, or use a few ad-hoc tools (39%),...
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Olympians, Tennis Players, Ex-NFLers Best Endorsers
Olympians dominate the top five most effective male athlete endorsers, while tennis players dominate the top five most effective female athlete endorsers and retired NFL football players constitute...
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SocNet ARPU to Hit $4
The average revenue per user (ARPU) of social networks should reach $4 this year, according to a new white paper from Deloitte. “Technology, Media & Telecommunications Predictions 2011” forecasts...
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Americans Assume Based on Regional Accents
Americans tend to make assumptions about a person based on their regional or national accent, according to results of a new Harris Poll. Survey respondents were asked to rate various US regional...
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Email Segmentation, Blasts Most Common
Four in 10 global marketers (43%) use email segmentation to personalize messages by audience, according to [pdf] a new survey from Alterian. Another 44% are still employing email blasts of some kind,...
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