‘Behind the Curve:’ Week Ending Jan. 28, 2011
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
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Older Music Acts Drive US Touring Revenue
Musical artists and singers who will be in their 50s and 60s in 2011 produced a combined 59% of US touring revenue from the top 20 live acts between 2000 and 2009, according to a new white paper from...
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Honda Site Makes Shoppers Happy
In addition to providing new vehicle shoppers with adequate information that is easy to access, the most useful automotive brand websites must also provide a consistently satisfying experience across...
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2 in 3 Marketers Report IT Friction
Two-thirds of global marketing professionals report friction between IT and marketing for a variety of reasons, while the other third feels the departments are in sync, according to [pdf] a new survey...
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Average Valentine’s Day Spending Up 11%
The average US consumer will shell out $116.21 on traditional Valentine’s Day merchandise this year, up 11% from last year’s $103, according to the National Retail Federation’s (NRF) 2011 Valentine’s...
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Promotional Email Volume Falls 6% During Jan.
The top online retailers sent each of their subscribers three promotional emails on average during the week ending Jan. 28, 2011, according to Chad White, research director at Responsys and author of...
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North American CFOs Remain Optimistic
CFOs of large North American companies were more likely to be optimistic than pessimistic in Q4 2010, although job stresses have reduced CFO optimism since Q2 2010, according to a new study from...
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Top Viral Videos – Jan. 2011
Online video watchers were in a mood for motion in January 2010 as some type of vehicle was featured in four of the 10 most-shared online videos tracked by Unruly Media during January 2011. These...
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CFOs Have Stagnant Financial Expectations
CFOs of large North American companies lowered their sales and earnings expectations in Q4 2010, according to a new study from Deloitte. The Deloitte CFO Signals quarterly survey for Q4 2010 indicates...
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US Adult Obesity Stabilizes in 2010
More than six in 10 American adults (62.9%) were either overweight (36.3%) or obese (26.6%) in 2010, on par with 2009, but still slightly more than the 62.2% in 2008, according to new Gallup-Healthways...
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Android Conquers World
Google Android has become the leading global smartphone platform, according to new data from Canalys. Shipments of Android-based smart phones during Q4 2010 reached 32.9 million (32.6% share), while...
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Google Loses YOY Search Activity
While Google remained the dominant US search engine in December 2010, it experienced declines in year-over-year market share, query volume and unique visitors, according to new data from Compete. Most...
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CFOs See Selves as Drivers, Guardians
CFOs of large North American companies are most likely to see themselves as driving the business, according to a new study from Deloitte. The Deloitte CFO Signals quarterly survey for Q4 2010 indicates...
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US Shows No Progress Against Chronic Conditions
US adults were as likely in 2010 as they were in 2009 to say they have ever been diagnosed with high blood pressure, high cholesterol, depression, asthma, diabetes, cancer, and heart attack, revealing...
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In 2011, brand marketers will need to fine tune their strategies to meet the needs of experienced and sophisticated urban dwellers who are rapidly growing in nations around the world, according to a...
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Hispanics, Asians Most Likely US Smartphone Owners
As of December 2010, nearly a third (31%) of all mobile consumers in the US owned smartphones, according to new data from The Nielsen Company. But smartphone penetration is even higher among mobile...
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7 in 10 Americans Will Watch Super Bowl
Almost seven in 10 American adults (69%) say they will be watching the Super Bowl this Sunday, according to a new Harris Poll. That breaks down to 75% of men and 63% of women. (more…)
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Personal Touch Aids Wireless Customer Satisfaction
Customer service issues that are personally handled by a service representative, either over the phone or at a retail store, are significantly more satisfying to customers than automated response...
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Mobile AR Value Near $1.5B by ’15
The total value of mobile augmented reality (AR) applications will approach $1.5 billion in 2015, up from just $1.5 million in 2010, according to a new white paper from Juniper Research. Data from “A...
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