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Montgomery, Stockton Most Obese US Cities
Twenty-one US metro areas, led by Montgomery, AL and Stockton, CA, reported obesity rates of 31% or higher in 2009, based on their residents’ self-reported height and weight, according to...
View Article‘Behind the Curve:’ Week Ending Feb. 4, 2011
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
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Many Americans Lack Savings
Twenty-seven percent of Americans have no personal savings and 34% have no retirement savings, according to results of a new Harris Poll. Just 18 months ago those numbers were moderately lower, at 22%...
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85% of US Adults Have Cell Phone
Eighty-five percent of US adults 18 and older own a cell phone, Blackberry, iPhone or other mobile device that acts as a phone, according to [pdf] a new study from Pew Research Center’s Internet &...
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Smartphones More Effective for Ad Campaigns
Compared to feature phone users, smartphone users are most impacted by mobile campaigns, according to the December 2010 SMART Report from Millennial Media. Millennial Media analysis indicates this...
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Most Americans Have Realistic Income Goals
The slight majority of Americans, 55%, believe they could live comfortably on something less than $75,000 a year, according to results of a new USA Today/Gallup Poll. This compares favorably with the...
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Online Retail Spending Sets Record
US online retail spending reached a record $43.4 billion during Q4 2010, according to new data from comScore. This figure is up 11% from $39 billion in Q4 2009 and 35% from $32.1 billion in Q3 2010. In...
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Ads for Tires, NFL, Beer Score with Super Bowl Viewers
Ads for Bridgestone Tires, the NFL and Bud Light beer were the three most popular with viewers of the 2011 Super Bowl, according to an online survey from MediaCurves.com. Volkswagen was the only...
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Millennials More Likely to Own Portable Gadgets
Millennial consumers (age 18-34) are more likely to own laptop computers and other portable gadgets than older consumers, according to [pdf] a new study from Pew Research Center’s Internet &...
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Economic Optimism Ties 3-Year High
Forty-one percent of Americans in January 2011 said the economy is “getting better,” up 17% from 35% in December 2010 and about 8% from 38% a year ago, according to results of a new Gallup Poll. This...
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Under 56 Key Age Range for Tablets
As of September 2010, 4% of American adults own a tablet computer such as an iPad, [pdf] a new study from Pew Research Center’s Internet & American Life Project. Data from “Generations and Their...
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Social Sign-In Produces Profits
Allowing online consumers to conduct social sign-in (SSI) for an e-commerce site rather than create a new user account can produce higher levels of spending and customer satisifaction, according to...
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Android US Mobile Market Share Jumps 34%
While Google Android remained the second-most-popular US smartphone platform in the three-month-average ending December 2010 with 28.7% market share, that share improved about 34% from 21.4% in the...
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Couples Outspend Singles for Valentine’s 3-1
Couples will be spending three times more than singles do on a typical date ($189 compared to $67) on Valentine’s Day this year, according to the February 2010 American Express Spending & Saving...
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Young, Democrats Feel Most Financially Secure
Echo Boomers (age 18-34) and registered Democrats were most likely to say they felt financially secure in January 2011 compared to January 2010, according to results of a new Harris Poll. While only...
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9 in 10 Email Users Have Unsubscribed
Nine in 10 (91%) US email users have subscribed to a company’s email and later decided they don’t want to receive it, according to [pdf] a new report from Exact Target and CoTweet. Data from “The...
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Facebook Leads Top Website Engagement
Facebook represents the largest share of time spent by US internet users of the top five most-visited websites, according to a new white paper from comScore. “The 2010 US Digital Year in Review”...
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