9 in 10 Email Users Have Unsubscribed

Nine in 10 (91%) US email users have subscribed to a company’s email and later decided they don’t want to receive it, according to [pdf] a new report from Exact Target and CoTweet. Data from “The Social Break-up” also indicates 18% of email users say they never open email from companies, and 77% of all US online consumers say they have become more cautious in the past year about giving their email addresses to companies.
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