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Consumers Stressed, Still Buy More
Consumers have a relatively flat financial outlook for the coming months as stress levels rise and financial difficulties increase, according to the Consumer Reports Index for February 2010. However,...
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Chevy, Fox Ads Draw Super Bowl Viewers
Ads for automaker Chevrolet and the Fox TV network dominated the list of most-watched ads during Super Bowl XLV on Sunday, February 6, 2011, according to new data from The Nielsen Company. The number...
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Bing Bangs in 2010
The Microsoft Bing search engine displayed dramatic growth in 2010, according to a new white paper from comScore. “The 2010 US Digital Year in Review” indicates that Microsoft’s explicit core search...
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Repetitive Content Turns Off Tweeters
Fifty-two percent of Twitter users say content that becomes repetitive or boring over time is a reason to stop following a brand on the site, according to [pdf] a new report from Exact Target and...
View Article‘Behind the Curve:’ Week Ending Feb. 11, 2011
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
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Americans See Unemployment as Top Problem
Thirty-five percent of Americans name unemployment as the most important problem facing the US, according to results of a new Gallup Poll. This is the highest percentage since the economic slowdown...
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Online Video Gains Momentum in 2010
The online video market continued to gain momentum in 2010, with an average of 179 million Americans watching video each month, according to a new white paper from comScore. “The 2010 US Digital Year...
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Overposting Drives Away Facebook Fans
The most-frequently cited reason Facebook users give for “unliking” a brand is that it posts too frequently, according to [pdf] a new report from Exact Target and CoTweet. Data from “The Social...
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Consumer Spending Moderately Rises
Consumers are slightly more likely to spend money in a variety of areas than they have been in the past six months and slightly less likely to reduce spending, according to results of a new Harris...
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Unauthorized Immigrant Population Stabilizes
As of March 2010, 11.2 million unauthorized immigrants were living in the US, virtually unchanged from a year earlier, according to new estimates from the Pew Hispanic Center, a project of the Pew...
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Bing Explicit Core Search Queries Grow 13%
Microsoft Sites, mostly representing the Bing search engine, reported 13% growth in US explicit core search queries between December 2010 and January 2011, according to comScore qSearch data....
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Grandparents Growing into Major Consumer Segment
There are currently 69.6 million grandparents in the US, a figure expected to grow another 11% to roughly 76 million between now and 2015, according to new data from The Nielsen Company. Nielsen...
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Global Light Vehicle Sales Predicted to Rise 6%
Global new light-vehicle sales this year are projected to reach 76.5 million units in 2011, which would surpass the record of 72 million light vehicles sold in 2010 by about 6%, according to J.D. Power...
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Online Romance Becoming Common
Overall, one-third (34%) of online Americans agree it’s possible to have a romantic relationship with someone on the internet, according to [pdf] a new study from Euro RSCG Worldwide. However, data...
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TV Viewers Multitask
Nearly three-quarters of American consumers are multitasking while watching TV, according to a new study from Deloitte. Data from “State of the Media Democracy” indicates that while watching TV, 42% of...
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Facebook Surges, Other SocNets Gain Traction
Social networking category leader Facebook continued its momentum as it amassed millions of new users and people spent more and more of their time on the site, according to a new white paper from...
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