Older Music Acts Drive US Touring Revenue

Musical artists and singers who will be in their 50s and 60s in 2011 produced a combined 59% of US touring revenue from the top 20 live acts between 2000 and 2009, according to a new white paper from Deloitte. “Technology, Media & Telecommunications Predictions 2011” finds that 40% of touring revenue from the top 20 live acts in the past decade, or about $2.5 billion, was generated by artists who are or will be in their 60s this year.
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