Image may be NSFW.
Clik here to view.
In addition to providing new vehicle shoppers with adequate information that is easy to access, the most useful automotive brand websites must also provide a consistently satisfying experience across all points of entry, including the home page and model-level pages, according to [pdf] the J.D. Power and Associates 2011 Manufacturer Website Evaluation Study Wave 1. Honda ranks highest with a score of 836 on a 1,000-point scale, and performs particularly well in the information/content, navigation and speed measures.
(more…)
↧
Honda Site Makes Shoppers Happy
↧
