Two-thirds of global marketing professionals report friction between IT and marketing for a variety of reasons, while the other third feels the departments are in sync, according to [pdf] a new survey from Alterian. Whether the conflict is a result of implementation issues (21%), budget (17%), prioritization (15%), or tool selection (13%), Alterian analysis indicates the majority of marketing professionals are in need of a solution to mitigate the above issues with IT so that both can perform their jobs more effectively.
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2 in 3 Marketers Report IT Friction
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