Promotional Email Volume Falls 6% During Jan.

The top online retailers sent each of their subscribers three promotional emails on average during the week ending Jan. 28, 2011, according to Chad White, research director at Responsys and author of the Retail Email Blog. That’s up 3% from a little more than 2.8 week-over-week, down 6% from 3.1 four weeks ago, and up 18% from a little more than 2.4 year-over-year.
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