Average Valentine’s Day Spending Up 11%

The average US consumer will shell out $116.21 on traditional Valentine’s Day merchandise this year, up 11% from last year’s $103, according to the National Retail Federation’s (NRF) 2011 Valentine’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch. Total holiday spending is expected to reach $15.7 billion, also up 11% from $14.1 billion last year.
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