CFOs Have Stagnant Financial Expectations

CFOs of large North American companies lowered their sales and earnings expectations in Q4 2010, according to a new study from Deloitte. The Deloitte CFO Signals quarterly survey for Q4 2010 indicates that after two quarters of rising expectations, CFOs now project lower year-over-year sales gains of 6.5% (down 40% from 11% in Q3 2010) and earnings gains of 12% (also down 405, from 20% the last quarter). Deloitte data indicates variability of expectations is high. Median sales growth is just 5%, and median earnings growth is just 8%. However, all surveyed industries are projecting sales improvements.
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