Marketing to Upscale Urban Consumers

In 2011, brand marketers will need to fine tune their strategies to meet the needs of experienced and sophisticated urban dwellers who are rapidly growing in nations around the world, according to a new report from consumer insights firm trendwatching.com. These consumers already number in the hundreds of millions, and are referred to as “Citysumers” by trendwatching.com.
(more…)