More than Half of Marketing Budgets to Increase

The majority of global marketing professionals expect their overall budget to increase, with about half of respondents projecting overall marketing expenditure to increase slightly and an additional 9% saying it will increase greatly (25% or more increase) during the next year, according to [pdf] a new survey from Alterian. With only 10% estimating a decrease, Alterian projects this indicates good opportunity for industry growth in 2011.
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