Marketers Have Limited Social Media Understanding

Seven in 10 marketing professionals either have very little to no understanding (31%) about relevant social media conversations around their brand or clients’ brands, or use a few ad-hoc tools (39%), according to [pdf] a new survey from Alterian. The remainder report regularly to management. Alterian analysis indicates the majority do look to improve their level of understanding about these conversations and redirect their social media monitoring strategy to improve awareness and engagement.
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