Websites of Traditional Media Worth $15MM to $450MM
Although websites of newspapers are typically more developed than those of radio and television and have greater value, local radio and TV station sites are poised for rapid growth – and strong...
View ArticleCause-Related Ads Get More Attention, May Increase Sales up to 74%
Cause-related marketing can increase sales as much as 74% in certain consumer-goods categories, and consumers spend twice as long looking at cause-related ads than generic corporate ones, according to...
View ArticleTop 10 Map Websites – August 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Auto Manufacturer Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleGrowth Opportunities for Private Label in Convenience Stores
Private-label products, or store brands, are growing faster in convenience stores than other stores and represent a tremendous growth opportunity for the convenience channel, according to research by...
View ArticleUrban, Spanish-Language Stations Dominate Major Radio Markets
African Americans and Spanish-dominant Hispanics have the highest radio listening levels of all demographic groups, and continue to propel urban and Spanish-language stations to the top in major US...
View ArticleBlogging Hits Mainstream, Integral to Media Ecosystem
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to...
View ArticleDirect Marketing Q4 2008 Hiring Plans Plunge
Direct marketers are coping with the slumping economy by cutting their hiring plans for the remainder of 2008, imposing hiring freezes and laying off workers, according to the latest employment survey...
View ArticleTop 10 IT/Internet-based Business/Finance Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Real Estate Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Health & Medical Information Websites – October 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Family Websites – October 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleImage-Based Online Ad Impressions by Industry – October 2008
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleFinancial Crisis Spurs Smoking Increase and Switch to Cheaper Brands
More than three-quarters (77%) of current smokers in the US report that they have increased stress levels because of the economic crisis, and two-thirds of those smokers say this stress has had an...
View ArticleGoogle Nears 72% of US Searches in October
Google had a large majority of search market share in October, accounting for 71.70% of all US online searches conducted in the four weeks ending November 1, 2008, while Yahoo Search, MSN Search and...
View ArticleRestaurants, Green Products Big Losers as Pessimistic Consumers Cut Back
Some 58% of Americans feel that the economy has reached a low point and nearly half (47%) think it will stay this way for a while, prompting spending cutbacks on nearly everything – from charitable...
View ArticleMoms More Stressed, Worried about Kids
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life...
View ArticleTop 10 Politics Websites – October 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Print Media Websites – October 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleGift Card Spending to Drop as Holiday Shoppers Look for Bargains
Shoppers’ price-conscious mentality is taking a toll on the holiday season’s most-requested present, gift cards, sales of which will fall nearly 6% this season, to $24.9 billion, from $26.3 billion...
View Article