Top 10 Portal Frontpages – March 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Games Websites – March 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleAffluent Survey Revised to Collect ‘Wealth’ of New Data
In response to major societal, demographic, and media-consumption shifts among America’s affluent population, Ipsos Mendelsohn recently announced that it is giving its well-known Mendelsohn Affluent...
View ArticleMagazine Ad Pages Plummet 26% in Q1
Advertising pages for consumer magazines totaled 37,196.43 in the first quarter of 2009, a decline of nearly 26% over the same period last year that was caused primarily by the faltering economy,...
View ArticleFour in Five Americans Attached to Old T-Shirt
Nearly 80% of Americans in all demographic groups say they feel a sense of attachment to at least one of their old t-shirts, and that shirt is most likely to be one that was acquired on vacation,...
View ArticleHispanic Internet Audience Reaches Record 20.3 Million
The US Hispanic online population reached a record 20.3 million visitors in February 2009, experiencing 6% growth over the same period in 2008, according to a report on the US Hispanic internet market...
View ArticleTop 10 Social Networking Websites & Forums – March 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Internet Advertising Websites – March 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleDemand Steady for iPhone, BlackBerry; Slight Uptick for Palm
Smartphone demand in the next 90 days will remain steady for Apple’s iPhone and Research in Motion’s (RIM) Blackberry, but also appears to be picking up for the Palm Pre, according to the most recent...
View ArticleAmericans Blame Ad Agencies, Media for Economic Crisis
Two-thirds of Americans (66%) believe ad agencies have at least some responsibility for the current economic crisis because they caused people to buy things they couldn’t afford, according to (pdf)...
View ArticleHalf of Americans Don’t Use Twitter, MySpace, Facebook
Though recent high-profile media coverage suggests that a large percentage of the US population participates in online social networking and microblogging, more than half of Americans (51%) do not use...
View ArticleOld Navy, Chrysler, Palm among Top 12 Brands Likely to Disappear
As the recession deepens, economic forces continue to drive consolidation in the retail industry, debt comes due and increasingly discerning consumers buckle down on discretionary spending, an analysis...
View ArticleTop 10 Print Media Websites – March 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleOnline Search Share, February 2009 & March 2009
Note: ComScore’s qSearch 2.0 figures are based on the five major search engines, including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video...
View ArticleTop 10 Politics Websites – March 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleBehind the Curve: Week Ended April 24, 2009
Below are some links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleStingy Shoppers Spell Good News for Wal-Mart
US consumers are growing increasingly stingy with their money and are becoming more and more likely to base their retail purchase decisions on price, according to a study from The Gordman Group, which...
View ArticleEU Marketers Increase Online Ad Spend
More than two-thirds (70%) of European advertisers say their internet ad spending is increasing this year, while nearly half agree that the internet is “essential” to their marketing efforts, according...
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