Tweeters Motivated by Learning, Immediacy
Though recent media accounts suggest that some Twitter users have jumped on the microblogging bandwagon to make friends, find new-business leads or feed their egos by racking up high numbers of...
View ArticleTop 10 Financial Services Online Advertisers by Image-Based Impressions –...
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleImage-Based Online Ad Impressions by Industry – March 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTop 10 Retail Goods & Svcs Online Advertisers by Image-Based Impressions –...
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleOne-Third of UK SocNetters Peeved by Constant Invites
Nearly one-third (31%) of social networkers in the UK say they dislike constant requests to join groups and invitations to download applications, according to new research from the UK’s Internet...
View ArticleTV Viewing Preference Varies by Location
What adults 18 and older prefer to watch on TV depends on where they are, according to Nielsen analysis of the Video Consumer Mapping Study [pdf] from the Council for Research Excellence. (more…)
View ArticleTop Feb. ’10 Coupons: Enterprise.com, Adidas Outlet Stores
An online coupon for $9.99 per day on weekends from Enterprise.com and a printable coupon for 30% off purchases at Adidas outlet stores were the most popular coupons in February 2010, according to...
View ArticleBehind the Curve: Week Ended March 26, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleBusiness Endpoint Security Revenues Forecast for $16.4B
The market for business endpoint security as a whole (including mobile) should reach global revenues of $16.4 billion by 2014, according to data from Juniper Research. (more…)
View ArticleDistasteful Ads Hurt Brand Appeal
More than one-third of Americans will not purchase a brand because of distasteful advertising, according to a new Adweek Media/Harris Poll. (more…)
View ArticleSmartphones Projected to Overtake Feature Phones Next Year
Smartphone penetration of the US mobile phone market will overtake feature phone penetration by the end of 2011, according to projections from The Nielsen Company. (more…)
View ArticleTop 10 Site Genres by Image-Based Impressions – February 2010
Note: The Nielsen AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM....
View ArticleImage-Based Online Ad Impressions by Industry – February 2010
Note: The Nielsen AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM....
View ArticleRetail Email Volume Jumps 9% in March
Top online retailers sent each of their subscribers 2.7 promotional emails on average during the week ending March 26, 2010. This represents a 9% increase in average promotional email volume from 2.5...
View ArticleAmericans Blame Insurers, Drug Cos. for Health Costs
Almost three-quarters of US adults are worried about increasing health insurance/care costs and primarily blame insurance and drug companies, according to a recent Harris Interactive/HealthDay survey....
View ArticleTime-starved Consumers Seek ‘Brand Butlers’
The convergence of consumers with limited time and the ease of providing mobile online services is creating a new class of service-oriented “brand butlers,” according to consumer insights firm...
View ArticleiPhone Users Download Most Apps
iPhone users downloaded the most apps in Q4 2009 with an average of 37 per user, according to The Nielsen Company‘s App Playbook. (more…)
View ArticleUK Leads EU5 Smartphone Adoption
The UK market leads the EU5 in growth of smartphone adoption during the past year, growing 70% to more than 11 million subscribers, according to comScore mobiLens data. (more…)
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