Behind the Curve: Week Ending April 2, 2010
MarketingCharts will be taking off Friday, April 2, 2010 to observe the Good Friday holiday, so Behind the Curve is coming out a day early this week. Below are some links to recent research news,...
View ArticleConsumers Shop Less, Spend Less per Store Trip
A downward trend of US consumers shopping less hit a new low in February 2010, according to data from The Nielsen Company. (more…)
View ArticleMulti-Generational Households Return
The multi-generational family household has been returning in the US since 1980 and at an accelerated pace during the current recession, according to the Pew Research Center. (more…)
View ArticleConsumers More Likely to Act Upon Online Brand Messaging
Consumers are more likely to read and act upon online advertising than they were a year ago, according to an Opinion Research Corporation consumer preference survey sponsored by Adfusion, a division of...
View ArticleTop 10 Automotive-Classifieds Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Auto Manufacturer Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleCorporate America’s Reputation Slightly Climbs
After hitting rock bottom during the height of greed, bailouts, and the economic crisis in 2008, the American public’s perceptions of the reputation of corporate America seem to be bouncing back,...
View ArticleCelebrities Offer Branding Lessons
How public celebrities gain and lose popularity can be instructive for brand marketers, according to Dr. Bob Deutsch of marketing firm Brain Sells. (more…)
View ArticleGen X,Y Will Lead Economic Recovery
As a result of recession-shrunk Baby Boomer household wealth, Generations X and Y will fuel the shopping growth needed to spur an economic recovery, according to [pdf] a new study from...
View ArticleViewers Tolerant of Online TV Ads
Online TV viewers will accept up to 75% more advertising per hour than is currently programmed, according to a recent survey by comScore. (more…)
View ArticleTop 10 Real Estate Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 IT/Internet-based Business/Finance Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleBig Business Seen as Too Powerful
A sizable majority of Americans think big business and banks and financial institutions have too much power in Washington, DC, according to the results of a recent Harris Poll. (more…)
View ArticleHigher Taxes, Lower Wages & Home Prices Hit Spending
Rising tax rates, combined with declines in real wages and median home prices, drove the third straight monthly decline in the Deloitte Consumer Spending Index during February 2010. (more…)
View ArticleInternet Surpasses TV as Most Essential Media
For the first time, the internet has surpassed TV as the “most essential” medium, according to the latest Infinite Dial study by Arbitron and Edison Research. (more…)
View ArticleLG, Samsung Close in on Motorola
Although Motorola maintained its lead among mobile original equipment manufacturers (OEMs) during the three-month average ending February 2010, rival OEMs LG and Samsung are closing in on its market...
View ArticleTop 10 Investment/Finance Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Telecom Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleHealthy Customers are Healthy Spenders
Health-aware consumers tend to shop more frequently and spend slightly more than consumers who are less concerned about health, according to Nielsen analysis of National Marketing Institute (NMI) data....
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