Asia-Pacific SocNet Habits Vary Significantly
Social networking exhibits more marketing differentiation in the Asia-Pacific region (excluding China) than in other global regions, according to comScore World Metrix data. (more…)
View ArticleMobile Phone Users Like Touchscreens, Apple, LG
Touchscreens drive mobile phone satisfaction and Apple ranks highest in customer satisfaction among manufacturers of smartphones, according to two recent surveys from J.D. Power and Associates. (more…)
View ArticleHow to Hire A Digital Ad Agency
Hiring a digital ad agency is not easy, but asking the right questions can help ensure success. (more…)
View ArticleTop 10 Portal Frontpages – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Community-Based Organization Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleChain Store Sales Dramatically Rise at End of March
Warm weather and the impending Easter holiday drove strong chain store sales performance [pdf] during the last two weeks of March 2010, according to the Weekly Chain Store Sales Snapshot compiled by...
View ArticleChinese Market Ages
Although China’s market potential is unmatched, the aging of its population presents marketing challenges, according to The Nielsen Company. (more…)
View ArticleMobile App Downloads Acclerate
2010 will be a big year for mobile application downloads, with almost 6 billion mobile applications forecast to be downloaded, up from an estimated 2.4 billion in 2009, according to ABI Research. (more…)
View ArticleTop 10 Viral Videos – March 2010
Continuing a trend established in January and February 2010, the videos selected by video-content distributor goviral for March 2010 were universally light in tone. (more…)
View ArticleTop 10 Video, Multimedia Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Games Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleBehind the Curve: Week Ended April 9, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleHispanics Create More than Half of Food Growth
Hispanics have become the most important U.S. demographic growth driver in the food, beverage and restaurant sectors, according to data from Hispanic market research firm Latinum Network. (more…)
View ArticleDifferent Credit Card Features Appeal to Specific Segments
Different credit card features hold appeal for specific customer segments, according to a recent survey conducted by Compete. (more…)
View ArticleHow to Hire a Digital Ad Agency – The Final Round
Earlier this week, MarketingCharts presented 11 questions a company can ask during the initial vetting process of hiring a digital ad agency that can help ensure success. (more…)
View ArticleTop 10 Mobile Phone Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Social Networking Websites & Forums – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleRetailers Look to Sales Floor
IT budgetary plans indicate retailers are preparing to focus on the selling floor to provide store profitability, according to data from Retail Systems Research. (more…)
View ArticleHeavy Drug Ad Spending Doesn’t Pay Off
The pharmaceutical brands which spent the most money on TV advertising in 2009 did not make the biggest impression on viewers, according to data from The Nielsen Company. (more…)
View Article4 Things You Wouldn’t Have Guessed About Multivariate Testing
Multivariate testing seems to be an easy enough process to implement: have a question about a website or online newsletter’s design and its appeal to customers? Test it! (more…)
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