25-to-54-Yr-Olds Like Radio
Listeners age 25 to 54 continue to thrive as the “sweet spot” for radio, while consumers in cell phone only (CPO) households continue to listen at a higher rate than the 12+ population, according to an...
View ArticleConsumers Save with Generic Brands
Two-thirds of US consumers have bought more generic brands in the past six months to save money, according to the findings of a new Harris Poll. (more…)
View ArticleNew Entrants Poised to Join Smartphone Market
The number of players in the global smartphone market is set to substantially increase between 2010 and 2015, according to a new white paper from Juniper Research. (more…)
View ArticleFacebook Earns Poor Customer Satisfaction Marks
Leading social media site Facebook earned a poor American Customer Satisfaction Index (ACSI) E-Business Report score in 2010, according to analysis by ForeSee Results. (more…)
View Article‘Behind the Curve:’ Week Ending July 23, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleItaly Top Foreign Vacation Destination
Most Americans would choose to vacation in Italy if they could travel anywhere outside the US with money as no object, according to results of a new Harris Poll. (more…)
View ArticleLong-term Unemployment Hurts Consumers
Long-term stretches of unemployment can have serious consequence for consumers’ finances, emotional health and career development, according to new data from The Pew Research Center. (more…)
View ArticleFox Tops News Sites
FoxNews.com leads all news and information sites in customer satisfaction, according to analysis of the 2010 American Customer Satisfaction Index (ACSI) by ForeSee Results. (more…)
View ArticleNorth American Tour Grosses Decline
The top 100 popular music tours in North America saw annual declines in total gross, total ticket sales and average ticket price during the first half of 2010, according to [pdf] PollStar. (more…)
View ArticleDigital Coupon Savings Double
Savings generated from digital coupons doubled between June 30, 2009 and June 30, 2010, according to Coupons.com. (more…)
View ArticleRecession Changes Shopping, Brand Perception
The ongoing economic recession has changed how consumers shop for and perceive food and CPG brands, according to a new study from Deloitte. (more…)
View ArticleGoogle Slips, AOL Gains in Customer Satisfaction
Google lost its top position in US customer satisfaction among search portals in 2010, according to analysis of the 2010 American Customer Satisfaction Index (ACSI) by ForeSee Results. (more…)
View ArticlePositive Insurance Claim Experience Maintains Customer Loyalty
Among the 6% of homeowners insurance customers who experience a home claim each year, a positive claims experience may drive long-term loyalty, according to [pdf] a new study from J.D. Power &...
View ArticleFSI Activity Grows 10%
Free-standing insert (FSI) coupon activity increased 10.1% based on coupons dropped during the first six months of 2010 compared to the same time period a year ago, according to Kantar Media. (more…)
View ArticleBP Disaster Increases Blog Post Frequency, Negativity
Oil company British Petroleum (BP) was mentioned far more frequently, and negatively, in blog and other social media posts following its April 20, 2010 oil rig explosion and leak than before, according...
View ArticleAlcohol Consumers Stay Brand Loyal
When it comes to alcohol, most consumers are staying loyal to their preferred brands during the recession, according to [pdf] a recent study from The Nielsen Company. (more…)
View ArticleAfrican-American News Coverage Focuses on Individuals, Events
Mainstream US news coverage of African Americans from February 2009 – February 2010 tended to focus more on specific episodes and individuals than on examining how broader issues and trends affected...
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Few E-retailers Send Automated Welcome Series
Only 1% of retailers on the Internet Retailer 500 send a series of automated welcome messages to new subscribers, according to a recent white paper from marketing services and solutions provider...
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