Usability Key Feature for Auto Sites
Auto manufacturer websites that focus primarily on brand image promotion and interesting design features rather than usability may be hindering vehicle shoppers in their search for information,...
View ArticleWomen Do More Social Networking
Social networking sites reach a higher percentage of women than men globally, according to a new study from comScore. (more…)
View ArticleOnline Hotel Reservations Increase
About six in 10 hotel guests making reservations in 2010 do so online, according to a new survey from J.D. Power & Associates. (more…)
View ArticleCooking at Home Popular
A large percentage of US adults enjoys cooking at home and does it frequently, according to results of a new Harris Poll. (more…)
View ArticleTravel Sites Surge in June
Travel, online gaming and teen sites all surged in popularity between May and June 2010, according to [pdf] comScore Media Metrix data. (more…)
View ArticleYoung Latinos Use Mobile Communication
When it comes to socializing and communicating with friends, young Latinos (ages 16 to 25) make extensive use of mobile technology, according to new data from the Pew Hispanic Center. (more…)
View Article‘Behind the Curve:’ Week Ending July 30, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View Articleadidas Captures 40% of World Cup Blog Mentions
Among major sponsors of the recently concluded World Cup soccer championship, adidas enjoyed a clear advantage in blog mentions, according to data from Sysomos. (more…)
View ArticleWireless Customers Increasingly Rely on Non-phone Service Channels
Wireless phone customers are increasingly relying on customer service channels other than the telephone, according to [pdf] a new survey from J.D. Power and Associates. (more…)
View ArticleFewer Women Online Spending More Time
Women account for slightly fewer than half of global internet users but spend more time online than men, according to a new study from comScore. (more…)
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Home Buyers Happier than Sellers
Reflective of the real estate buyers’ market conditions in many regions in the US, satisfaction with real estate companies among home buyers has improved from 2009, while satisfaction among home...
View ArticleChildren Congregated in Western, Southern US Metro Areas
Metropolitan areas with the highest percentage of residents younger than 18 are disproportionately located in the Western and Southern US, according to data from The Urban Institute MetroTrends. (more…)
View Article8 in 10 US Adults Watch Cooking Shows
Eight in 10 US adults watch cooking shows at least rarely, according to a new Harris Poll. (more…)
View ArticleTwitter Has Higher Global Reach for Women
Twitter has a marginally higher reach among women than men globally, according to a new study from comScore. (more…)
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