One in 10 Kids Persistently Poor
While a majority of US children never experience poverty, one in 10 classifies as “persistently poor,” according to a recent study from The Urban Institute. (more…)
View ArticleWomen Share Photos Online
Women surpass men in every age group in both reach and time spent on photo sites, according to a new study from comScore. (more…)
View ArticlePortals, Telecom Lead Mobile Advertising
Portals/directories and telecom were the top two mobile advertising verticals in Q2 2010, according to the latest S.M.A.R.T. Report from Millennial Media. (more…)
View ArticleSocial Media, Games, Email Dominate Web Time
Forty percent of US online time is spent on just three activities, social networking, playing games and emailing, according to new data from The Nielsen Company. (more…)
View ArticleTop 10 Automotive-Classifieds Websites – July 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Auto Manufacturer Websites – July 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleBack-to-School Spending Looks Solid
The average American family will spend $550 on back-to-school items this year, according to the August 2010 American Express Spending & Saving Tracker. (more…)
View ArticleWomen, Youth Have Higher IM Usage
Women and younger adults use instant messaging (IM) at higher rates than men and older adults, according to a new study from comScore. (more…)
View ArticleiPhone, Android Show Growth
The iPhone and Android mobile operating systems (OS) are both increasing their share of the US smartphone market, according to new data from The Nielsen Company. (more…)
View ArticleTwitter Followers Seek Info, Value
Twitter followers are most interested in receiving information about a brand or extra value, according to a new study from digital marketing firms ExactTarget and CoTweet. (more…)
View ArticleCost Lowers Auto Insurance Satisfaction
After peaking in 2009, overall customer satisfaction with auto insurance companies has declined significantly in 2010, according to [pdf] the J.D. Power and Associates 2010 US National Auto Insurance...
View ArticleWomen Game Differently
Women engage with online games at a high rate, but have different preferences than male gamers, according to a new study from comScore. (more…)
View ArticleiPad, iPhone Users Trend Younger, Wealthier
Users of the iPad and iPhone mobile devices, based on the iOS platform, tend to be younger and wealthier than typical mobile subscribers, according to a recent survey by The Nielsen Company. (more…)
View ArticleDetermining a Social Media Fan’s True Value
Each company must use unique core customer data to determine the true lifetime value of its social media fans, according to [pdf] a new white paper from Fanscape. (more…)
View ArticleTop 10 Real Estate Websites – July 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 IT/Internet-based Business/Finance Websites – July 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View Article‘Behind the Curve:’ Week Ending August 6, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleMen Spend More Time Viewing Online Video
Although gender rates for viewing online video are similar, men spend more time watching, according to a new study from comScore. (more…)
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