World Cup Kicks Up Online Traffic in US
US traffic to World Cup-related sites substantially grew in June 2010 as the World Cup championship was being played, according to new data from Compete. (more…)
View Article2 in 3 Viewers Time-shift TV
Almost two-thirds of US consumers (62%) have watched time-shifted primetime TV series through technologies that include VOD, DVR and the internet, according to the “TVPulse” survey from cable provider...
View ArticleNorth America, Europe Lag in Online Video
North America and Europe lag other global regions in online video viewing, according to a new study from The Nielsen Company. (more…)
View ArticleGoogle Leads in Explicit, Total Core Searches
Google Sites led both the explicit and total core search markets in July 2010, according to comScore qSearch data. (more…)
View ArticleTop 10 Politics Websites – July 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Family Websites – July 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleHousing Weakness Hits Consumer Spending
The Deloitte Consumer Spending Index declined in July 2010 for the third consecutive month, once again due to weakness in the housing market. (more…)
View ArticleNorth American Mobile Video Adoption Low
North Americans are less than half as likely as the global average to watch online video via mobile device, according to a new study from The Nielsen Company. (more…)
View ArticleUS Metro Areas Diversify
Trends in immigration and minority childbirth are making US metropolitan areas increasingly diverse, according to new data from The Urban Institute’s MetroTrends. (more…)
View ArticleLinkedIn Leading SocNet for Marketers
Almost nine in 10 companies use LinkedIn as part of their social media strategy, according to a new study from King Fish Media, Hubspot and Junta 42. (more…)
View ArticleTop 10 House and Garden Websites – July 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View Article‘Behind the Curve:’ Week Ending August 20, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleQ2 Retail E-commerce Improves from ’09
US retail e-commerce sales improved in Q2 2010 compared to Q2 2009, according to both comScore and the US Census Bureau, but the two research entities disagree on how they compared to Q1 2010 results....
View ArticleTVs, Landline Phones Drop in Importance
Consumers are increasingly less likely to consider TV sets and landline phones as necessities, according to new data from the Pew Social & Demographic Trends Center. (more…)
View ArticleMarketers Use Varying ROI for Social Media
Marketers use a wide array of metrics to measure return on investment (ROI) from social media campaigns, according to a new study from King Fish Media, Hubspot and Junta 42. (more…)
View ArticleTop 10 Sports Websites – July 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Broadcast Media Websites – July 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleBack-to-School Shoppers Like Discounts
Coupons, e-commerce and advertising inserts are all popular with K-12 and college back-to-school shoppers this year, according to new data from the National Retail Federation (NRF) and BIGresearch....
View ArticleNorth Americans Watch Less Online Video at Work
North American online consumers are much less likely than the global average to watch online video at work, according to a new study from The Nielsen Company. (more…)
View ArticleThriller, Horror, Romance Authors Best Paid
The highest-paid authors of works sold in the US primarily write in the thriller, horror and romance genres, according to a recent ranking from Forbes. (more…)
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