US Poverty Rate Hits 14%
About one in seven Americans had a household income at or below the poverty level in 2009, according to new estimates from the US Census Bureau. (more…)
View ArticleTech Firms Dominate Top Global Brands
More than half of the top 10 global brands by earnings for 2010 are technology firms, according to Interbrand. (more…)
View ArticleTop 10 Politics Websites – August 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleMiddle-Aged, Educated Drive Increase in News Consumption
A 23% increase in the average number of minutes Americans spend with the news each day since 2000 has largely been driven by the middle-aged and highly educated, according to findings from the Pew...
View ArticleClik here to view.
TV Broadcasters, SocNets Make Online Video Gains
Online video viewing trends show TV broadcasters and social networks becoming more popular as avenues for this type of media, according to a new white paper from Brightcove and TubeMogul. TV...
View ArticleConsumers Like Companies with Causes
Eighty-three percent of US consumers have a more positive image of a product or company when it supports a cause they care about, according to a new study from strategy/communications agency Cone LLC....
View ArticleAndroid Platform Use Grows
US mobile subscribers substantially increased their usage of the Google Android platform in July 2010, according to new MobiLens data from comScore. (more…)
View ArticleTop 10 Print Media Websites – August 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View Article1 in 5 Homeowners Underwater on Mortgage
Twenty-one percent of US homeowners say they are “underwater,” or owe more on their mortgage than their home is worth, according to a new survey from the Pew Research Center. (more…)
View ArticleUS Leads Online Video Viewing
The US is the leading region for viewing online video from most sources, according to a new white paper from Brightcove and TubeMogul. (more…)
View ArticleAmericans Seek Cause Opportunities
A large majority of Americans seek opportunity to assist socially conscious causes through brand marketing, according to a new study from strategy/communications agency Cone LLC. (more…)
View ArticleSocial Media Sponsorship Common
Social media publishers frequently incentivize their social media activities through advertisement, sponsorship or affiliate programs, according to a new study by Izea. (more…)
View ArticleTop 10 House and Garden Websites – August 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleObese, Underweight More Troubled
The more than one in four American adults who are obese are significantly more likely than those who are normal weight or overweight to report having been diagnosed with depression and experiencing...
View ArticleBrand Managers Use Online Video
Most brand managers currently use online video for marketing purposes and will increase their usage in the next 12 months, according to a new white paper from Brightcove and TubeMogul. (more…)
View ArticleConsumers Prefer Text Coupons
Close to half of US consumers prefer mobile coupons to be sent via text message, according to a recent study from Insight Express. (more…)
View ArticleSocial Media Sponsorships Grow in Variety of Ways
Social media publishers are frequently engaging in different types of sponsorship for increasing compensation and often not fully disclosing the practice, according to a new study by Izea. (more…)
View ArticleTop 10 Broadcast Media Websites – August 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Sports Websites – August 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleRecession Boosts Govt. Healthcare Recipients
More than one-quarter of US adults reported having government health insurance (Medicare, Medicaid, or military/veterans’ benefits) in August 2010, up 13% from January 2008, according to the...
View Article