Current, Planned E-reader Usage Low
Low percentages of Americans currently use or plan to buy an e-reader, according to a new Harris Poll. (more…)
View ArticleRetargeting Offers Most Online Targeting Lift
Retargeting is the online targeting strategy that offers the most lift, although it has low reach, according to a new study from comScore and ValueClick. (more…)
View ArticleMobile Web Destinations Dominate Campaign Mix
Mobile web destinations represented nearly 80% of advertisers’ campaign destination mix for the third consecutive month in August 2010, according to the Millennial Media SMART Report. (more…)
View ArticleCommercials Have Confused 3 in 4 Americans
Three-quarters of Americans (75%) say they have found a commercial on TV confusing, according to the results of a new Adweek Media/Harris Poll. (more…)
View Article‘Behind the Curve:’ Week Ending Sept. 24, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleLess than Half of Brand Managers Use Mobile Apps, Video
About four in 10 brand managers currently use a mobile application to promote their brand, with two in 10 using mobile video content, according to a new white paper from Brightcove and TubeMogul. (more…)
View ArticleBack-to-School Affects August Site Traffic
The impact of back-to-school shopping affected US web traffic patterns in August 2010, according to [pdf] MediaMetrix data from comScore. (more…)
View ArticleWireless Users Keep Phones Longer
US wireless phone customers are keeping their phones longer as monthly charges go up, according to new data from J.D. Power and Associates. (more…)
View ArticleDrama Leading Prime Time Genre
General drama was the most popular US prime time TV genre by a wide margin in the 2009-2010 programming season, according to analysis from The Nielsen Company. (more…)
View ArticleRetail, Reference Sites See August Traffic Bump
Retail and reference sites saw an uptick in unique US visitors during August 2010, while map sites underwent a traffic decline, according to data from Compete. (more…)
View ArticleApple Beats Google in Press Coverage
Apple beat out Google in press coverage between June 2009 and June 2010, according to findings from the Pew Research Center Project for Excellence in Journalism. (more…)
View ArticleJobs, Housing Flatten Consumer Spending
The Deloitte Consumer Spending Index remained unchanged in August 2010 compared with July 2010, with a lack of improvement due primarily to housing and unemployment. The Index attempts to track...
View ArticleMedia Offers Divided View of IT
The mainstream news media have offered the American public a divided view of how information technology influences society, according to findings from the Pew Research Center Project for Excellence in...
View ArticleiPad Owners Valuable to Advertisers
iPad owners demonstrate a number of demographic trends that make them valuable to advertisers, according to research from The Nielsen Company. (more…)
View ArticleFriday Morning Facebook Posts with Images Work Best
Facebook posts with images posted on a Friday morning offer marketers maximum effectiveness, according to a new white paper from social media management company Vitrue. (more…)
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