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Customers Happier with Gas Utilities
Residential customers of gas utility companies are notably more satisfied with their utility providers, compared with 2009, as a result of lower bill amounts, more frequent communication and improved...
View Article4 in 10 Consumers Will Wear Halloween Costume
A record 40.1% of consumers plan to dress up for Halloween this year, according to new data from the National Retail Federation (NRF) and BIGresearch. (more…)
View ArticleEuropean Mobile Video Use Flashes Forward
Mobile video consumption in the EU5 nations of the UK, France, Germany, Spain and Italy has grown by two-thirds in the past year, according to comScore MobiLens data. (more…)
View ArticleAmericans Distrust Media More than Ever
A record 57% of Americans say they have little or no trust in the mass media to report the news fully, accurately, and fairly, according to a new Gallup poll. (more…)
View ArticleFees, Charges Influence Investor Satisfaction
The importance of trading fees and charges on overall investor satisfaction has increased from 2009, according to the J.D. Power and Associates 2010 U.S. Self-Directed Investor Satisfaction Study....
View ArticleFewer Private Label CPG Units Create More Dollars
Private label CPG dollar sales rose 2.2%, while unit sales fell 1%, during the four-week sales period ended September 4, 2010, according to research firm The Nielsen Company. In contrast, CPG dollar...
View ArticleMature Consumers Pessimistic about Economy
Consumers 65 and older are much more pessimistic about the near-term state of the economy than younger consumers, according to a new Harris Poll. (more…)
View ArticleGoogle Loses Monthly, Yearly Search Market Share
Google lost US search market share on both a month-over-month and year-over-year basis in August 2010, according to data from Compete. (more…)
View Article‘Behind the Curve:’ Week Ending Oct. 1, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleNorth American Mobile Revenues will Reach $10B in 2015
North American revenues from mobile content and applications will total $10 billion in 2015, according to a new white paper from Juniper Research. (more…)
View ArticleMaximizing Trend Watching Effectiveness, Part 1
Marketers need to know why they are tracking trends, recognize fads, and not apply all trends to all people, according to consumer insights firm trendwatching.com. (more…)
View ArticleYoung Adults Use Facebook, Mobile Tech
A substantial majority of US young adults age 12-24 use Facebook and certain types of mobile technology, according to [pdf] a new study from Edison Research. (more…)
View ArticleInternet Dominates Young Adult Media Time
American young adults spend more time online than consuming other forms of media, according to [pdf] a new study from Edison Research. (more…)
View ArticleMaximizing Trend Watching Effectiveness, Part 2
Marketers need to know why they are tracking trends, recognize fads, and not apply all trends to all people, according to consumer insights firm trendwatching.com. (more…)
View ArticleFacebook Snares Second Spot in US Online Video Rankings
Facebook leapt past Yahoo to become the site with the second-highest number of US online video views in August 2010, according to comScore VideoMetrix data. (more…)
View ArticleTop 10 IT/Internet-based Business/Finance Websites – September 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Auto Manufacturer Websites – September 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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