Americans Work Less, Have Less Valuable Homes
Americans worked less in 2009 as their home values dropped, according to new American Community Survey (ACS) data from the US Census Bureau. (more…)
View ArticleYoung Abandon CDs for Digital Music
Increasing music downloads, legal and otherwise, by young adults correspond with declining sales of physical CDs, according to [pdf] a new study from Edison Research. (more…)
View ArticlePrint Still Leading Marketing Material
Print collateral is by far the most common form of marketing material produced, despite the rise of multimedia options, according to a new survey from the CMO Council. (more…)
View ArticleSmartphones Generate Majority of Mobile Browser, App Use
The number of smartphone users accessing mobile content through browsers and applications now surpasses that of non-smartphone users, according to new MobiLens data from comScore. (more…)
View ArticleTop 10 Telecom Websites – September 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Real Estate Websites – September 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleHomeowners Dissatisfied with Insurance
Overall customer satisfaction with homeowners insurance companies has declined to the lowest level in five years, primarily due to considerable decreases in satisfaction with policy offerings and...
View ArticleRadio Leading Source of Music Info for Youth
Radio remains a major source of information about new music and concerts for young Americans, according to [pdf] a new study from Edison Research. (more…)
View ArticleCreativity Crucial to Ad Success
Creative quality drives more than half of the sales changes for TV and digital advertising campaigns, four times higher than the impact of the specific media plan involved, according to new comScore...
View ArticleAndroid Leads Recent Smartphone Purchases
Android is the most popular mobile OS among US consumers who have bought a smartphone in the past six months, according to data from The Nielsen Company. (more…)
View ArticleTop 10 Automotive-Classifieds Websites – September 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Investment/Finance Websites – September 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleResidential TV Customers Unhappy with Cost
Residential television service customers are notably less satisfied with the cost of service, compared with 2009, according to the J.D. Power and Associates 2010 US Residential Television Service...
View ArticleFemale, Younger Readers Biggest Fiction Fans
Women who have read a book in the past year are more likely to say they read a fiction book than men, according to results from a new Harris Poll. (more…)
View ArticleMarketers Digitally Reduce Print Waste
Digital solutions are the leading means marketers are using to reduce waste in their print collateral supply chain, according to a new survey from the CMO Council. (more…)
View ArticleAndroid Platform Advances in August
US marketshare of the Google Android platform grew at a much faster pace than that of any other major smartphone platform, according to new comScore MobiLens data. (more…)
View ArticleTop 10 Community-Based Organization Websites – September 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Portal Frontpages – September 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View Article‘Behind the Curve:’ Week Ending Oct. 8, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleMales, Older Readers Like Non-Fiction
Male and older readers who have read at least one book in the past year are more likely to say they have read a non-fiction book than female or younger readers, according to the results of a new Harris...
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