‘Behind the Curve:’ Week Ending Nov. 26, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleFactory Navigation Owners Also Use Portable Devices
A considerable proportion of owners of factory-installed navigation systems also use portable navigation devices and smartphone navigation, according to the J.D. Power and Associates 2010 U.S....
View ArticleMajority of US Adults Exceed Ideal Weight
More than six in 10 American adults weigh more than they would ideally like to, while fewer than two in 10 are at their ideal weight, according to Gallup’s annual Health and Healthcare survey. (more…)
View ArticleBlack Friday Proves Green Online
Black Friday (November 26, 2010) saw $648 million in online sales, making it the heaviest online spending day to date in 2010 and representing a 9% increase from Black Friday 2009, according to new...
View ArticleHigher Income Equals Higher Tech Usage Rates
Higher-income Americans have higher rates of internet and other technology usage than Americans of lower incomes, according to new data from the Pew Internet & American Life Project. (more…)
View ArticleMore Than Half of Americans Plan Holiday Toy Purchase
Fifty-three percent of Americans say they are planning to purchase toys as holiday gifts this year, according to a new Harris Poll. (more…)
View ArticleInbox.com, Gmail Show Impressive Annual Growth
Among the five most-used email providers, Inbox.com and Gmail grew at substantially higher rates than their competitors in the past year, according to data from CompetePRO. (more…)
View ArticleWealthier Use Internet Differently
Higher income Americans show different usage patterns for the internet than those in lower income brackets, according to new data from the Pew Internet & American Life Project. (more…)
View ArticleMobile Advertisers Leverage Social Media
About one-quarter of mobile advertising campaign actions in October 2010 led to social media post-click, according to the October 2010 Millennial Media SMART Report. (more…)
View ArticleVery Religious Americans Less Depressed, Worried
Very religious Americans in the US are less likely to report having been diagnosed with depression during the course of their lifetime than those who are moderately religious or nonreligious, according...
View ArticleLocal News Engages Viewers
Local news broadcasts engage viewers at a higher rate than many other TV genres, according to [pdf] a new study from Frank M. Magid Associates, Inc. and Hearst Television, Inc. (more…)
View ArticleCyber Monday Breaks Online Shopping Records
Cyber Monday (Nov. 29, 2010) reached $1.028 billion in online spending, up 16% from one year ago, representing the heaviest online spending day in history and the first to surpass the billion-dollar...
View ArticleConsumer Trends to Watch in 2011
Eleven key consumer trends to watch in 2011 include acts of kindness from brands, the developed world launching products for emerging economies, and online status symbols, according to consumer...
View ArticleLocal News Effective Ad Medium
Local TV news is a highly effective medium for advertisers to credibly reach consumers, according to [pdf] a new study from Frank M. Magid Associates, Inc. and Hearst Television, Inc. (more…)
View ArticleNov. 2010 Promotional Email Volume Nears Record
Top online retailers sent each of their subscribers 4.1 promotional emails on average, just shy of an all-time record, during the week ending Nov. 26, 2010, according to Chad White, research director...
View ArticleMobile Game Revenues to Reach $11B
Revenues from in-game purchases will overtake the traditional pay-per-download model as the primary source of monetizing mobile games by 2013, according to a new whitepaper from Juniper Research. (more…)
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