Apple iOS, Android Most Desired Smartphone Platforms
The Apple iOS and Android smartphone operating systems are the most desired upgrades, with their first and second place rankings varying by mobile phone user demographic, according to new data from The...
View ArticleTop 10 IT/Internet-based Business/Finance Websites – November 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Auto Manufacturer Websites – November 2010
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View Article‘Behind the Curve:’ Week Ending Dec. 3, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleOOH Ad Revenue Jumps 7% in Q3
Out of home (OOH) advertising industry revenue rose 7% in Q3 2010 when compared with the same period in 2009, accounting for $1.44 billion, according to figures released by the Outdoor Advertising...
View ArticleViewers Value Local TV News More
A higher percentage of TV viewers consider local news essential than consider cable or broadcast network news essential, according to [pdf] a new study from Frank M. Magid Associates, Inc. and Hearst...
View ArticleSupermarket, Hospital Industries Most Trusted
The supermarket and hospital industries have the most general consumer trust among 17 different industries covered in a recent Harris Poll. (more…)
View ArticleTop 10 Network TV Show Websites – Week Ended 11-27-10
ABC was #1 among the Broadcast network rankings. CBS was #2. NBC was ranked #3. ABC’s Dancing With The Stars was the #1 ranked TV show website among the broadcast networks. FOX’s Glee was the #2 most...
View ArticleAsian Cars Dominate Reliability Ratings
Vehicles from Asian automakers including Acura, Honda and Toyota are predicted by US consumers to be the most reliable and safe, according to a recent Consumer Reports survey. (more…)
View ArticleRetail Promotional Email Volume Sets Record
Top online retailers sent each of their subscribers an all-time high of 4.4 promotional emails on average during the week ending December 3, 2010, according to Chad White, research director at...
View ArticleGoogle Gains Smartphone Share
Driven by Android, Google showed the highest growth among top US smartphone platform providers between July and October 2010, according to new comScore MobiLens data. (more…)
View ArticleConsumers Trust Local News Sites
US consumers use and trust local news sites at high rates, according to [pdf] a new study from Frank M. Magid Associates, Inc. and Hearst Television, Inc. (more…)
View ArticleJob Creation Reaches 2-Year High
The Gallup Job Creation Index hit +11 in November 2010, its best reading since September 2008, with job creation highest in the Midwest, at +15, and lowest in the West, at +5. (more…)
View ArticleCollege Students Increase Borrowing
Undergraduate college student borrowing has risen dramatically in recent years, according to new data analysis from the Pew Research Center’s Social & Demographic Trends project. (more…)
View ArticleHoliday E-commerce Spending Up 12%
US e-commerce spending for the first 33 days of the 2010 holiday season (Nov. 1- Dec. 3) was up 12% from the same period in 2009, according to new comScore data. (more…)
View ArticleLocal TV Preferred News Source
US consumers prefer local TV as a source of news compared to other forms of media by a wide margin, according to [pdf] a new study from Frank M. Magid Associates, Inc. and Hearst Television, Inc. (more…)
View ArticleTop 10 Real Estate Websites – November 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleAuto Buyers Prefer Silver, Black
Silver and black are in tight competition for the title of world’s most popular car color, according to data from automotive coating provider DuPont. (more…)
View ArticleUS DOOH Spending On Track for 15% Growth
US digital-out-of-home (DOOH) advertising spending grew 14.9% in the first half of 2010 and should grow 14.8% for the full year, according to a Digital Signage Expo review of PQ Media data. (more…)
View ArticleMore than 50% of Holiday Online Purchases Have Free Shipping
The prevalence of free shipping for this year’s holiday shopping season has reached the point it is being offered for than more than 50% of online purchases, according to new comScore data. (more…)
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