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1 in 3 Americans Expects Economic Improvement
Looking ahead, one-third of Americans (34%) say they expect the economy to improve in the coming year, one-quarter (25%) say they expect it to get worse and two in five (42%) say they expect it to stay...
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Half of Mobile Gamers Play Social Games
Almost half (47%) of US and UK mobile phone gamers play social networking games on their mobile phones, according to [pdf] a new report from casual video game provider PopCap Games and Information...
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Online Video Usage Rises 45% in Jan.
Online video usage in the US is up considerably from the same time last year as time spent viewing video on PC/Mac/laptops from home and work locations increased by 45% year-over-year, according to new...
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US Consumer Spending Slightly Up in Feb.
Overall self-reported daily consumer spending in stores, restaurants, gas stations, and online averaged $61 per day in February 2010, according to results of a new Gallup poll. That is up slightly from...
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6 in 10 Mobile Gamers Recommend Games
Six in 10 (57%) overall US and UK mobile phone gamers have recommended a mobile phone game to someone else, according to [pdf] a new report from casual video game provider PopCap Games and Information...
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Direct Access, Natural Search Lead to Online Physician Visits
Across all health-related categories, the majority of US physicians’ visits to online sources of health information in Q3 2010 were driven primarily by direct, non-referred access and natural search,...
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Boomerangers Susceptible to Impulse Purchases
One-third (34%) of “Boomerangers,” or college-educated young adults with full-time jobs who have returned home to live with their parents, say they make impulse purchases, according to a new report...
View Article‘Behind the Curve:’ Week Ending March 4, 2011
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
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ND, Wyoming Have Lowest Underemployment
Nationally, 18.9% of Americans were underemployed in 2010, but rates varied substantially across states, according to new Gallup data. A group of six states, mostly in the middle of the country, had...
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2/3 of Mobile Gamers Expected to Buy Games This Year
Two-thirds (65%) of US and UK mobile phone gamers are expected to buy at least one mobile phone game this year, according to [pdf] a new report from casual video game provider PopCap Games and...
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Android Takes Lead in Smartphone OS Share
When it comes to US consumer marketshare by operating system, Android (29%) appears to be pulling ahead of RIM Blackberry (27%) and Apple iOS (27%), according to new Nielsen Company analysis of January...
View ArticleTop 10 Social Networking Websites & Forums – February 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Video, Multimedia Websites – February 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 TV Websites – February 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Telecom Websites – February 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Half Who Recall Super Bowl Ads Follow Up
Fifty-three percent of 2011 Super Bowl viewers recalling any ad claimed to take some follow-up action, with fully 18% spreading the word, good or bad, on social networking sites, according to results...
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Wireless Call Quality Stops Improving
Shifts in wireless phone usage, including smartphone and texting use, as well as an increase in the percentage of wireless calls being made and received inside buildings, has led to a halt in overall...
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Mobile Entertainment to Earn $54B by ’15
Global mobile entertainment revenues will equal $54.1 billion in 2015, according to a new white paper from Juniper Research. Data from “Entertainment on the Move” indicates the Far East & China...
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